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Indiana University
IU Brand
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Build your custom lockup

Marketing lockups help schools, departments, and other units stay consistent to the Indiana University brand. While official IU signatures are used for letterheads, envelopes, business cards, and internal documents, lockups are used for all marketing channels—digital, print, web, and virtually everything else.

This generator takes the guesswork out of building your unit’s marketing lockup.

You can  using primary, secondary, and tertiary naming systems. You also can design a custom email lockup that reproduces beautifully in the digital space.

The lockup generator uses variations in font weights to best display your unit’s name, based on the information you determine is primary, secondary, and tertiary. It also protects the space around the trident, and it produces a graphic that is optimized for digital communications.

To optimize the lockup for print, please follow the directions included in your download.

Rules for using acronyms in marketing lockups

  • Avoid acronyms that are not universally known. For example, LGBTQ+ is universally known.
  • Spell out school names, for example: School of Informatics and Computing.
  • If you choose to include Indiana University in your lockup, please spell it out. “IU” is not allowed in lockups. The trident represents IU.

 

Quickly download assets from the lockup library.

You can now download a select group of pre-approved marketing lockups from the lockup library. Save time and rest assured the lockup you're using is consistent across campus.

Can't find what you're looking for? No problem, you can submit a new lockup for approval using the lockup generator.

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Department, school or unit

Create a marketing lockup to present your department, school, or unit.
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Named school

Create a marketing lockup to emphasis a named school and its campus.