Writing for the IU brand
The messages we convey and the language we use to communicate them are of critical importance to the IU brand. How we speak to our audiences deeply affects their perception of IU and impacts their choices and behavior.
Understanding IU’s editorial style
While Indiana University’s style is based on industry standards, some elements are uniquely our own. We've developed some guidelines to help you navigate the ins and outs of our approach to messaging.
Writing inclusive content
When you’re creating content for IU, you’re writing for people of every background, ethnicity, ability, and gender. It’s important to keep that in mind—and to be very intentional with the language you use.