Our brand type
Reinforcing our brand identity with fonts
We use our core brand fonts to not only deliver our message, but to identify our brand in a memorable and consistent way. These type choices reflect our brand’s personality, and can be used to tackle most of your marketing and communications needs.
The Benton Sans family
Perhaps our most familiar type family, Benton Sans is modern and versatile. Capable of doing the heavy lifting and the finer print, this primary typeface should be your go-to pick.
The Georgia Pro family
Our secondary typeface is Georgia Pro. As an elegant serif font, the Georgia Pro family adds a nod to IU tradition while serving as an excellent complement to Benton Sans.
Using IU brand fonts for the web
IU’s brand fonts are meant for both print and web. The IU Web Style Guide shows you how to use IU fonts on the web.