Web and Digital
Using social to #BringOnTomorrow
You can play an integral role in bringing the campaign to your audiences by reposting content from IU’s central channels. Keep the following in mind:
- Use #BringOnTomorrow in your account bios to increase awareness of the campaign and create a seamless identity for our audience.
- Consider our tips for content integration when writing posts that share news, stories, and other updates.
- Use the Trident filter on Instagram, TikTok, and Snapchat. This filter does the work for you by adding the Trident to your captured image.
- Adding a trident to a photo? You can incorporate the trident outside the image, but do not add the trident graphically within your photos.
- Don't forget! All #BringOnTomorrow resources are available on our tools and downloads page.
Useful social media tools
When you’re just starting out in social media, the amount of work it takes to be successful can seem overwhelming. But don’t worry! There are literally hundreds of tools available to lessen the load. Here are some of our favorites.
Social media management tools
- Buffer Create and schedule posts to go out across a variety of social media channels. You can also use it to curate social media content from others in a strategic way.
- Hootsuite Listen to, monitor, and post on a variety of social media channels. There are both free and paid versions.
- IFTTT Create "if this then that" recipes to take some of the work out of social media. Set it up to tweet when you post a new blog post, save pictures to Dropbox, and more.
Content creation tools
- Adobe Creative Cloud Free to IU employees and students on IUware. Creative Cloud includes Express, Stock, Photoshop, Premiere Pro, InDesign, Illustrator, and more.
- Canva Can be used to create a wide variety of images and infographics. It's free to use, but add-ons (e.g., certain art or templates) come with fees.
- Giphy Helps you find the perfect GIF for your social media posts or create your own.
- Imgur Use Imgur too find the hottest memes—or create your own.
- Piktochart Another easy-to-use infographics tool and the preferred infographic tool of IUPUI. Free and discounted paid versions are available to academic institutions.
- Wideo Create custom animated videos using your own images. It's a paid service, but educational institutions get a discount.
Analytics platforms
- Facebook insights Free, in-tool dashboard of post performance by reach, engagement, and more.
- Hashtracking A paid service that tracks hashtag performance on Twitter.
- Hootsuite Free for basic monitoring, but you can also create custom Twitter and Facebook posts with the paid version.
- Iconosquare Get detailed Instagram analytics with either a free or paid account.
- Sprout Social This paid service gives you custom reports for Facebook, Twitter, Instagram, and more.
- Twitter Analytics Free, in-tool basic dashboard of tweet performance.
Get social media help
Social media works best when there’s a solid strategy behind it. Let the University Communications and Marketing (UCM) social media team help you get off on the right foot—or correct course—in the social media realm.
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Bloomington
Social@IU.edu
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Indianapolis and Columbus
Sara Griffin
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Regional campuses
Social@IU.edu
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Social media advertising
Social@IU.edu