It's time to get to work
Setting the stage
There are four key areas where we can integrate Bring On Tomorrow styling. Each element plays a powerful role in aligning your work with the brand campaign.
- Content
- Layout
- Typography
- Photography
Content integration
Messaging should be bold and powerful—the opposite of Hoosier humble. Headlines are short, active, and focus on how we’re creating the future today. Always include the Bring On Tomorrow subhead, but ensure it is a logical progression.
Layout integration
Align your layout and composition with the brand campaign. Adopt similar photo proportions and incorporate a white background with the type and logo below.
- Give the trident a starring role whenever possible.
- Use your marketing lockup when further identification is needed.
Typography integration
Always use Benton Sans as your font choice. Headlines should be Condensed Black. Subheads and body copy should use Benton Sans Regular.
Note: In digital spaces where there is not room to use Bring On Tomorrow as a subhead, you can use it as your CTA.
Photography integration
When looking for images, seek out bold imagery with a student or faculty member as the hero. Try to choose imagery that biases the subject to the left or right to make room for the trident.
Note that while there is no need to ground the trident in your imagery, it can be incorporated graphically outside of the image.
Ready to get going?
We have the resources you need to hit the ground running, from training videos to downloadable templates.
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Bring On Tomorrow templates
Use these as a starting place for your own marketing materials
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Brand training videos
Learn how to make the most of Bring On Tomorrow.