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Indiana University
IU Brand
Color

Connecting color to meaning

Color at IU is more than just picking a spot on the color wheel. Our colors convey meaning, create connections and move our brand forward. Here's some insight into how our secondary colors were selected and what they can add to your piece.

Five cropped images appear all with a range of orange tones. The five images from top to bottom: orange mums, a bed of orange day lilies bloom, bright orange leaves from a tree, an orange gradient sunset behind the Indianapolis skyline, an aerial view of orange and yellow trees changing in the fall.

IU Orange

A walk through campus on a fall afternoon, or a stunning sunset on the Midwest horizon—IU Orange is inspired by the energy and vibrancy on every IU campus.

Five cropped images appear all with a range of gold tones. The five images from top to bottom: yellow mums, golden leaves through a sunbeam, fall leaves in a range of orange-gold hues, golden mums, two yellow day lilies in bloom.

IU Gold

Radiant IU Gold can be found on campus, whatever the season. Use IU Gold to infuse energy into your piece. This gold can also be used as a nod to IU’s partnership with Purdue on the IUPUI and IUPUC campuses.

Five cropped images appear all with a range of green tones. The five images from top to bottom: dark green trees surround the sample gates, light green appears around a metal scultpure, a range of green turf from the football stadium, green stems fill the frame with some red and white tulips blooming, a pine tree extends toward the camera.

IU Green

A dominant color on every IU campus, from the tree-lined walkways to the impeccably kept athletic fields. IU Green adds a fresh and clean feel to any piece.

Five cropped images appear all with a range of blue tones. The five images from top to bottom: a limestone trident in front of a dark blue sky, the Indianapolis skyline on a dark blue sky, light pink flowers reach into a blue sky, building windows reflect the blue cloudy sky, the IUPUI campus center reaches into a light blue sky.

IU Blue

Just look to the sky for inspiration! IU Blue creates a soft and clean backdrop for any campus scene. You can use IU Blue to add a clean or mellow feeling to your executions.

Five cropped images appear all with a range of purple tones. The five images from top to bottom: purple flowers bloom in front of the campus center, dark purple plant leaves extend in a row, the corpse flower blooms in deep dark purple, purple day lilies bloom with a yellow center, a group of feet extend up leaning on a building purple light floods the building's side.

IU Purple

Deep and regal, IU Purple is inspired by the rich colors found in IU greenhouses like the corpse flower. Use IU Purple for a punch of power or brilliance.