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Indiana University
IU Brand
Powered by conviction

We are Indiana's university

The Indiana University brand is more than a symbol—it’s a promise carried in every classroom, clinic, town, and research lab across the state. Rooted in conviction and recognized worldwide, the IU brand reflects excellence with purpose. It comes to life in the people and discoveries that strengthen communities, create jobs, grow industries, and shape the future of Indiana and beyond.

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A layered image framed with a red line. Left: a patient in a hospital bed attended by a female nursing student in red scrubs and a female doctor. Right: a close-up of a hospital machine that monitors vitals.

Bring On Tomorrow

Every story, every image, every touchpoint is an opportunity to build trust, deepen connection, and show how IU leads with tenacity, humility, and collaboration—transforming lives boldly and intentionally, community by community, challenge by challenge. The brand guidelines are your tools for telling the IU story with clarity and consistency, while harnessing the brand’s power for your department, school, or office. By aligning how we write, design, and engage, we amplify not only the university’s impact but also the visibility and strength of each school, department, and office.

No matter your skillset, this site provides everything you need to create branded communications and materials that connect with audiences and ensure that every part of the university is speaking with one powerful voice.

Explore IU's visual identity

Brand framework

Built for impact, the framework defines IU’s identity. When we ground our work in its values, positioning, and pillars, IU shows up with focus, clarity, and purpose—everywhere we communicate.

Discover framework

Brand toolkit

The brand toolkit provides the essentials—logos, templates, fonts, and assets that make it easy to apply IU’s brand with confidence and clarity, keeping our story strong and consistent.

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Content strategy

Our brand strategy sets the promise. Our content strategy delivers on it, helping you ensure that every communication is useful, usable, relevant, and built for the audiences we serve.

View playbook

IU professor working in lab with IU logo and words The Power of Conviction overlayed

Conviction in motion: IU brand anthem video

From classrooms to communities, Indiana University is powered by people who are solving tomorrow's problems with conviction, heart, and lasting impact. Watch our anthem and get to know what IU stands for.

Discover what drives IU forward

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