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Web and Digital

Personalize and target emails using Salesforce

From basic newsletters to large-volume prospective student campaigns, you can design, build, and manage data-driven emails with Salesforce.

Get Salesforce for your unit

Are you an IU marketing or communications professional looking to leverage email marketing for your unit? University Communications and Marketing (UCM) can set you up with the Salesforce tools and train you to use it.

Email marketing and the IU brand

IU units send millions of emails a year. This is a great opportunity to increase recognition of the IU brand and to represent it consistently.

For this reason, it’s important to keep IU brand guidelines in mind whenever creating an email, newsletter, or email marketing campaign for your unit.

Use the resources below to make sure your email marketing efforts align with IU brand guidelines: