Making a typographic match
The fonts you choose can convey a lot of meaning, including imparting emotion.
Whether it’s hand-written lettering or a fun, bold typeface, choose the type style that suits the tone of your piece. Complementing expressive type with a brand font can increase recognition, but, be sure to limit the number of typefaces in a single piece.
An example of pairing fonts for emphasis
For this piece, the designer paired Benton Sans with a script font. Pairing display text with existing brand fonts creates emphasis while feeling familiar.
NOTE: Only use one expressive typeface per execution, never two or more.
More on type
When it comes to typography, consider your options.
Discover how to elevate your type by making it more expressive.
Using core brand fonts
Our primary typefaces can tackle most of your marketing needs.