Making a typographic match
The fonts you choose can convey a lot of meaning, including imparting emotion.
Whether it’s hand-written lettering or a fun, bold typeface, choose the type style that suits the tone of your piece. Complementing expressive type with a brand font can increase recognition, but, be sure to limit the number of typefaces in a single piece.
An example of pairing fonts for emphasis
For this piece, the designer paired Benton Sans with a script font. Pairing display text with existing brand fonts creates emphasis while feeling familiar.
NOTE: Only use one expressive typeface per execution, never two or more.