Our logo, lockups, and other visual marks
The powerful symbols of our brand
Visual marks give our audience an immediate connection to the IU brand, making their consistent use critical to our marketing efforts. So when you’re communicating with your audience, whether they’re internal or external, you want to be sure you’re using a visual symbol that clearly associates your materials with IU overall, or with your individual unit, school, or department.
The trident: our singular logo
Our trident is often the first thing people see when engaging with IU through different touchpoints. For many people, it’s synonymous with Indiana University—the first thing that comes to mind when thinking of our brand. It symbolizes our story, our strength, and our legacy.
That’s why marketing and communications efforts from IU are identified with the trident.
The trident tab
To clearly signify our brand without having to use complex signatures, you should use the trident in either its tab or extended tab form whenever possible. The tab is intended to be an identity shorthand meant for use in areas with limited space.