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Annual Conference

Past Presentations


2013 Presentations

Below is a list of downloadable presentations from the conference. We will update this page with presentations as we receive them. 

Monday, June 3, 2013

We've Gotten Them Here...Now What? Affordability, Completion, and Student SuccessJohn S. Applegate, Executive Vice President for University Regional Affairs, Planning, and Policy

The IU Online Initiative and the IU Office of Online Education–Organizing to Take Advantage of Changing Expectations of Higher Education, Barbara Bichelmeyer, Ph.D., Associate Vice President for University Academic Planning and Policy; Director, Office of Online Education

Are You Ready to Help Make the IU Brand Bold?

  • Valerie Peña, Associate Vice President, Branding and Marketing, and Chief of Staff
  • Rebecca Salerno, Director, Creative Services

Beyond the Numbers: Strategically Measure and Achieve Marketing Objectives, Joshua Dodson, Web Analytics Instructor, Higher Ed Experts

Breakout Sessions

Your Website as a Platform: The Secrets to Getting Found on the Web

  • Bob Molnar, Web Production Manager
  • Amber Page, Content Specialist

Digital Marketing Case Studies: Creating Memorable Experiences for Prospective and Current Students

  • Andrea Anderson, Director, External Affairs and Special Projects, IUPUI Division of Student Life
  • Emily Arth, Associate Director, First Year Experience Programs; Coordinator, Hoosier Link
  • Beth Smith, Director, Branding and Marketing Initiatives, School of Education
  • Chase McCoy, Senior Assistant Director of IU Bloomington Admissions

Look Who's Talking: How Your IU Colleagues are Effectively Using Social Media

  • John Dalton, Director, Communications and Marketing, IU East
  • Alain Barker, Director, Marketing and Publicity, IU Jacobs School of Music
  • Brooke Feldman, Marketing Assistant Coordinator, IU Jacobs School of Music
  • Hannah H. Carroll, Web Content Specialist, IU Alumni Association, IU Foundation
Tuesday, June 4, 2013

How to Become a Stellar Team–Part IPatrick Sanaghan, Ed.D., President, The Sanaghan Group

How to Become a Stellar Team–Part II, Patrick Sanaghan, Ed.D., President, The Sanaghan Group

HANDOUT–How to Become a Stellar TeamPatrick Sanaghan, Ed.D., President, The Sanaghan Group

HELP! CICP, JIC? What the heck are these things and what do I do with them?

  • Diane Mack, University Director of Emergency Management and Continuity
  • Debbi Fletcher, IU Bloomington Director, Emergency Management and Continuity
  • Carlos Garcia, IUPUI Director, Emergency Management and Continuity
  • Joe Romero, Regional Campus Director, Emergency Management and Continuity
  • Susan Williams (moderator), Director, Emergency Communications/Emergency Public Information Officer
Breakout Sessions

Leverage Email and CRM to Cultivate IU Customer Experience and Engagement, Kathy Gerdink, Manager, Lifetime Engagement Service Center, IU Communications

To Infinity...and Beyond: Mobile at IU

  • Ashley Callahan, UI, Web Developer
  • Nathaniel Johnson, UITS
  • Zach CollierUITS

How 1-2 person C&M shops...GET IT DONE

  • Charles Rondot, Director, Marketing and Communications, IU School of Public Health-Bloomington
  • Marie Radel, Director, Media and Marketing, IU Kokomo
  • Kenneth Turchi, Assistant Dean, Communications and Marketing, IU Maurer School of Law