Outreach
Video Lending Library
East Asia
- Program Title: Asian Television Commercials
- EASC Code: AW-03
- Series Title: Windows on Asia-Pacific
- Region/Country: Asia
- Language: English
- Subtitles:
- Subject: Sociology
- Program Type: Documentary
- Media Type: DVD & VHS
- Director:
- Producer: Films for the Humanities and Sciences
- Release Date: 2003
- Running Time: 49 min.
- Color or BW: Color
- Program Abstract: Media visionary Marshall Mcluhan once observed that advertising provides the richest and most faithful reflection of a society's culture. What, then, do television commersials reveal about the non-Western world? This documentary examines how sensibilities differ between East and West as seen through the lens of advertising images. TV commercials from locations in the Asia-Pacific region such as China, Hong Kong, Singapore, Japan, India, and the Republic of Korea are highlighted. The uniquely Eastern spin on this slick Western advertising medium demonstrates a blending of heritages that takes the world a step closer to McLuhan's global village.
- Data Entry Date: 10/15/2003
