VP for Public Affairs and Government Relations

Program

Monday, November 28

8:30 - 9:45 a.m.

Registration, Continental Breakfast, and Social Time

Pre-Function Lounge, Fourth Floor

9:45 - 10 a.m.

Welcome and Briefing on Conference Expectations

Mike Sample, Vice President, PAGR

CE 450 B & C Multipurpose Room

10 - 11:15 a.m.

The NOW Revolution: Critical Shifts to Make Your Business Faster, Smarter, and More Social

Business has changed more in the last three years than in the 50 years prior. Today, every customer is a reporter, and every employee is in marketing. How do you survive—even thrive—amidst the real-time chaos? Join hype-free social media author Jay Baer and learn the key shifts to make your business faster, smarter, and more social. You'll discover that social media success isn't about technology at all, and you'll change the way you think about employee involvement, success metrics, and the value of instantaneous customer interaction.

Jay Baer, President, Convince and Convert

CE 450 B & C Multipurpose Room

11:30 a.m. - noon

Book signing, The NOW Revolution

Jay Baer, President, Convince and Convert

Pre-Function Lounge, Fourth Floor

noon - 1:30 p.m.

Improving the Efficiency and Effectiveness of Marketing Activities at Indiana University

This presentation will focus on recommendations Dean Dan Smith provided to the Board of Trustees for improving the efficiency and effectiveness of IU’s marketing activities. Dean Smith will provide a brief assessment of the marketing component of the recent Accenture Benchmark Study followed by a discussion of five specific recommendations, the rationale for each, and suggested next steps going forward. 

Dan Smith, Dean, Kelley School of Business

CE 450 B & C Multipurpose Room

1:30 - 1:45 p.m.

Break

Pre-Function Lounge, Fourth Floor

1:45 - 3 p.m.

Brands & Branding in a “Push and Pull” Marketplace

New communication technologies are challenging the way brands are built and maintained. Traditionally, organizations have decided on their brand value and then “pushed’ that out to students, alumni, and other stakeholders. Today, interactive communication has radically challenged that approach.  Professor Schultz will discuss and illustrate what colleges and universities must do to build a strong and enduring brand in this “push and pull” marketplace.

Don E. Schultz, Ph.D., Professor (Emeritus-in-Service) of Integrated Marketing Communications, Northwestern University

CE 450 B & C Multipurpose Room

3 - 3:15 p.m.

Break

Pre-Function Lounge, Fourth Floor

3:15 - 4:30 p.m.

Breakout Sessions (select one)

Creativity Sharing Session: Best of the Best in 2011

IU creatives will submit their best work from the past calendar year. All submitted works will be displayed for this breakout session, and a small group of creatives will share and discuss their work in depth.

CE 307

Presenters:

• Graham Gohmann,
• Cassie Johnston, Interactive Art Director, Creative Services, PAGR
• Erika Knudson, Director, Client Relations and Account Services, PAGR
• Amanda Meyer, Graphic Design Specialist, Residential Programs and Services
• Matthew Shoemaker, Graphic Designer, Advance IU
• Erica Walsh,
• Terry Wilson, Multimedia Producer, IU School of Dentistry

Trendspotting: Using Google Analytics to Track and React to Website Visitor Patterns

You have a web presence. You have a content strategy. How is your website performing? Who visits your website? How do they use it? Learn how to use Google Analytics to track user visits. Topics to be covered include geo-tracking, visitor loyalty, search keywords, subsite traffic, and marketing campaign analysis. See how you can take advantage of this powerful business intelligence tool.

CE 409 (Tony Sherrill Meeting Room)

Presenters:

• Bob Molnar, Web Production Coordinator, PAGR
• Chris Brown, Assistant Director, IET, PAGR

Turning Alumni Attitudes into Action

After conducting focus groups and interviews with internal audiences in April, the IUAA turned to external audiences for input into our member benefits and magazine this June. We learned just where the sharks were lurking before jumping head first into a redesign! Join us, and you too can learn from our findings, recommendations, and the voices of our alumni.

CE 309

Presenters:

• Angela Tharp, Manager of Marketing Research, Advance IU Marketing

Accessible Marketing Vehicles: Beyond the ADA with Universal Design in Mind

This session will address the effective communication needs of people with emerging disabilities—from alumni readers with aging eyes to ear-budding students with rapid hearing loss—and the application of the Americans with Disabilities Act to IU marketing vehicles. The focus will include designing publications, digital magazines, quick response codes, signs, information kiosks, and other materials for the widest spectrum of user abilities. Key accessibility features required to facilitate effective communication will be covered, including the use of fonts, colors, contrasts, alternative formats, captioning, auxiliary outputs, and audio descriptions.

CE 148 (PNC Meeting Room)

Presenters:

• Jennifer Skulski, Director of Marketing & Special Projects, National Center on Accessibility
• Dr. Sherril York, Executive Director, National Center on Accessibility

New Tools for IU Marketing and Communications Professionals

Learn how to take advantage of IU’s new blogging platform, digital signage, e-distribution and digital asset management solutions. See how to take advantage of the new IU/Adobe DPS licensing agreement that allows IU units to publish interactive iPad publications to the Apple Store.

CE 450 Multipurpose Room

Presenters:

• Greg Polit, Director of Informational and Emerging Technologies, PAGR

 

4:30 - 6 p.m.

Social Time

Appetizers and cash bar available

CE 450 B & C Multipurpose Room